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Greg Smith, president of Blue Vista Ventures, outlined his journey from founding a service platform for the US mortgage industry to becoming a successful angel investor. He shared his insights on the importance of working directly with the customers, hearing and understanding their feedback, and how this is critical in the earlier stages of the startup to avoid problems in the future.
A key aspect of his investment process is looking for a startup with a “selling CEO”. Greg’s “King or rich” question can indicate the CEO’s personality as well as his investment decision.