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Matthew Wilson, Founder and Managing Director of Allied Venture Partners, sat down with (JP) Jeffery Potvin to talk about the CPG industry in Calgary, his vast experience in the industry, and how this has led him to successfully co-found, scale, and exit a CPG startup. He talks about the importance of branding, establishing a solid customer base, and the significance of feedback in creating a good product.
Mathew then shares how he started in angel investing, his passion for it, his investment process, and how he works with the companies he invests in.