For this interview, Jeffery Potvin sat down with Norman Light as they talked over Norman’s corporate life and how his passion for helping small companies led him into angel investing. The real thing Norman looks for in a start-up is the team’s persistence and coachability. This interview also touched base on why many businesses, even when the product is great – fails.
As a startup, one should really do his homework, and once the product or MVP has launched, it should be backed by customers and that feedback gathered should help steer the direction of the company to ensure market fit.
As President of Enlightened Private Capital Inc., an Exempt Market Dealer registered in Ontario, Quebec Alberta, Nova Scotia, and Newfoundland, Mr. Light applies his strong finance and strategic skills to the selective sourcing of private debt, film financing and shares in unicorns for Accredited Investors. He also provides financial advisory services to a number of private companies.