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Ask An Investor - Supporters Fund powered by OPN
Ep. 113 - Joe Jackman Founder | CEO | Author | Keynote Speaker

Talk Takeaways

For this episode, Jeffery (JP) talks to the man behind the Reinventionist Mindset, the Founder and CEO of Jackman Reinvents, Joe Jackman.

Joe walks us through his takeaways from his degree in industrial design, to his learning process throughout his career with Perrenial Inc, Loblaw’s, Don Watt & Associates, and many more. He shares how he earned what he called the “trifecta experience” that would be instrumental in the birth of the philosophy he would be known for — “Reinventionist Mindset.” He also shared the inspiring story behind the creation of the world’s first reinvention consultancy.

Topics Discussed:

  • Joe’s Educational Background in Industrial Design
  • Joe’s Trifecta Experience
  • Joe in Loblaw’s
  • Joe in Don Watt & Associates
  • Cultural Chiropractic
  • The World of Reinvention
  • Cultural Value and Human Value
  • The World’s First Reinvention Consultancy
  • Joe, the reinventionist in the VC World “The Reinventionist Mindset”


Joe Jackman is the Founder & CEO of Jackman Reinvents, the world’s first and foremost reinvention company. An advisor to consumer brands, retailers, B2B companies, and private equity partners for more thirty years, Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating insight-led reinventions of their businesses. Throughout his career as strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention.

He is the author of, The Reinventionist Mindset: Learning to love change and the human how of doing it brilliantly, launching in January, 2020.

Prior to founding Jackman Reinvents, Joe spent over 25 years consulting to and working within consumer sector businesses, acting in transformative leadership roles at iconic brands such as Duane Reade, Loblaws, Old Navy and Walgreens.

Joe lives in Toronto, Canada; works across North America; and speaks regularly to major brands and organizations around the globe.